Integrating TRA and toe Frameworks for Cloud ERP Switching Intention by Taiwanese Company

ERP systems had played an important role in Taiwanese industry in the past. Nowadays, most of companies have already install traditional type of ERP. However, with the development of cloud computing recently, the scope of applying cloud computing have been gradually expanded to the enterprise information system, such as cloud CRM provided by Salesforce.com, Business by Design provided by SAP. The model in this study is based on TOE model combination of Theory of Reasoned Action(TRA). We try to develop a model and utilize this model to defines critical effect factors to company’s intention of switching to cloud ERP from traditional type of ERP. This study used quantitative research methods and survey questionnaire, dates were collected from the 283 employees in Taiwanese company whose companies have already install traditional type of ERP and for cloud ERP have a certain understanding. This research has adopted SPSS and AMOS to analyse the reliability and validity. Last, structural equation model (SEM) for the data analysis to investigate the causalities among all parameters constructed in the proposed model. The results of this study were summarized as follows: The attitude of switching to cloud ERP positively impacted the intention of switching to cloud ERP, system quality positively impacted the attitude of switching to cloud ERP, financial benefit positively impacted the attitude of switching to cloud ERP, the trust factor positively impacted the attitude of switching to cloud ERP, industries pressure positively impacted the intention of switching to cloud ERP, surprisingly, government support is not perceived significant impacted the intention of switching to cloud ERP. This study provides a well criteria for cloud ERP vender, not only system design but also system sales. In addition, business user can also utilize this criterion.